9 Useful Apps for Sales & Marketing Professionals

May 20

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

Using Customer Profiles to Find the Perfect Promo Products

Dec 29, 2024

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

5 Ways to Boost Employee Morale

Dec 22, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

How One Hour Can Determine Your Success

Sep 19, 2024

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

What’s Up With Unboxing Videos? The Trend You Must Try

Sep 5, 2024

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Your Guide to Decoration Methods: Part 1

Jul 31, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

Lanyards: Everything You Need to Know

Jul 17, 2024

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

5 Fail-Proof Ideas for Your Business Instagram

Jul 9, 2024

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

Branding 101: What Makes a Brand Powerful

Jun 24, 2024

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Your Brand Is Your Business - Market It!

May 5, 2024

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

The Power of Perceived Value

Apr 13, 2024

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

6 Helpful Tips to Address Unhappy Customers

Apr 6, 2024

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

The Power of Promo: Why People Love Freebies

Mar 23, 2024

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

6 Benefits of Customer Loyalty Programs

Feb 29, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Your Guide to Promotional Shirts

Feb 7, 2024

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

Graphic Design Terms Everyone Should Know

Jan 1, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

How to Protect Your Business From Hackers

Nov 3, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

How to be an Empathetic Leader and Still Get the Job Done

Sep 20, 2023

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Giving Back: The Importance of Corporate Social Responsibility

Jul 8, 2023

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

6 Things You're Missing out on by Not Using Promotional Products

Jun 1, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How Promo Products Can Tell Your Brand's Story

Dec 1, 2022

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

The Secrets to Attracting Ideal Customers

Nov 16, 2022

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

Corporate Social Responsibility and the Beauty of Giving Back

Jul 13, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

How to Juggle Work and Life Balance Like a Boss

Apr 30, 2022

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

Your Graphic & Web Design Cheat Sheet

Mar 24, 2022

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

Customer Experience + Branding: The Relationship Goals of Marketing

Feb 8, 2022

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

16 Ways Color Affects Your Branding and Marketing

Dec 19, 2021

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Why You Should Be Having More Fun at Work

Oct 22, 2021

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

How to Work Smarter, Not Harder

Sep 3, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Product Safety: What You Need to Know

Aug 19, 2021

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

Why You Need Promotional Products

Jul 28, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

Sustainability & Environmental Responsibility: Why it Matters

Jun 22, 2021

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

6 Reasons You Need a Company Store

Jun 15, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

5 Tips for Boosting Social Media Engagement

May 31, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

6 Tips on Professionally Reaching New Heights in 2020

Apr 10, 2021

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

Imprint Everything: A Guide to Printing Methods

Dec 24, 2020

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

5 Healthy Tips for Business Trips

Dec 10, 2020

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

6 Books That Every Business Owner Should Read

Jul 25, 2020

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

5 Invaluable Marketing Books to Help Grow Your Brand

May 21, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Your Product Decorating Questions Answered

Feb 24, 2020

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

4 Ways to Improve Communication

Feb 3, 2020

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

How to Put Together an Onboarding Kit

Jan 20, 2020

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

7 Ways to Instantly Make Your Website More User-Friendly

Nov 23, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

How Promo Products Can Make a Lasting Impression

Nov 15, 2019

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

What Millennials Want (And How to Work With Them)

Nov 1, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Advice for Getting the Most Out of a Business Trip

Oct 3, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

4 Steps to #Winning Social Media

Jul 30, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

3 Things Every Busy Professional Needs

Jul 9, 2019

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...